Barbara Eisner Bayer

Freelance Writer and Editor

Financial Writer

Barbara Eisner Bayer is an award-winning journalist who specializes in personal finance, investing, healthcare, sports, and the arts. Her articles have encompassed everything from the educational to the analytical and always aim to educate and amuse (where appropriate). 

She has written for E*TRADE, SoFi, Discover Banking, House Logic, and the National Association of Realtors, and was a financial columnist for The Motley Fool and a syndicated mortgage columnist with She has written and edited newsletters for leading financial services companies, including Merrill Lynch, Morgan Stanley, Schwab, Prudential, The Hartford, and Travelers.

Financial Editor

Barbara is currently an editor with The Motley Fool. Previously, she was the Editor-in-Chief of, a Content Consultant for ConsumerBrands, and the Managing Editor of and In addition to developing story ideas and managing work flow, she supervised writing staffs of up to six people.

Books/Writer and Editor

She was a contributor to The Motley Fool Investment Workbook and has edited three books on financial planning, as well as ghostwriting a mini-book on estate planning.

Healthcare Writer

In the healthcare field, Barbara's clients have included Memorial Healthcare Systems, The National Association of Nuclear Medicine, Onward Healthcare, and Cross Country Travel.