Barbara Eisner Bayer

Freelance Writer and Editor

Financial Writer
Barbara Eisner Bayer is an award-winning journalist who specializes in the fields of personal finance, investing, healthcare, sports, and the arts. Her articles have encompassed everything from the educational to the analytical, and always aim to educate and amuse (when appropriate). She has written for E*TRADE, SoFi, Discover Banking, and was a financial columnist for the The Motley Foola syndicated columnist with  and has written about all things financial for, the National Association of Realtors®, The Daily Plan-It®, and SeniorsPlus, to name a few. She has written and edited newsletters for leading financial services companies including Merrill Lynch, Morgan Stanley, Schwab, Prudential, The Hartford, and Travelers. 

Financial Editor

Barbara is currently an editor with The Motley Fool. Previously, she was a the Editor-in-Chief of, a Content Consultant for ConsumerBrands, and the Managing Editor of and In addition to developing story ideas and managing work flow, she supervised writing staffs of up to six people.


Books/Writer and Editor

She was a contributor to The Motley Fool Investment Workbook, and has edited three books on financial planning--Retire is a VERB!, by Robert W. Huntley, Dollar$ense, A Book for Matured Adults, by H. Stephen Baily, and Goodbye Money, by Garrett Jay -- and was the ghostwriter for a mini-book on estate planning entitled Losing Harry: A true story about protecting loved ones, by Steven P. Riley. She was also a contributor to The Art of Faking It, by Lawrence Whitted-Fry.


Healthcare Writer

In the healthcare field, her clients have included the National Association of Nuclear Medicine, Onward Healthcare, Memorial Healthcare Systems, and Cross Country Travel.


Sports Writer

Barbara has written about sports and fitness for the United States Tennis Association,, Junior Tennis,, and


Music and the Arts 

Barbara was part of the original team that developed the classical music division at, and was a writer for Classical Pulse! magazine.